CREATIVE DIGITAL MARKETING
Creative Guide to Digital Marketing
What is Digital Marketing
In business, Digital Marketing is the act of promoting and selling products and services by utilizing online marketing strategies such as social media marketing, content creation, SEO and email marketing.
Content Creation for Marketing
Content Creation is perfect when paired with Digital Marketing knowledge. Content Creators have the ability to:
- Capture Your Brand, Message and Values
-
Connect You With Your Target Audience
- Create New and Exciting Content
- Increase Traffic to Your Site or Account
Why You Need Digital Marketing
Whether you are an Artist, Content Creator, or Small Business, it is not just about having the best product, it’s about taking the best marketing tactics to reach your desired audience so that they may be converted to leads. A marketing budget is important for anyone, but it’s crucial to spend a marketing budget the right way to make it most effective. When a digital marketing campaign is properly executed, it becomes one of the most effective ways to grow in terms of awareness and business.
Did you know the average adult spends over 20 hours per week online? With that, having a basic website or attemptiong to run a un-focused campaign is not enough. Individuals and Businesses in the modern economy need digital marketing in order to promote growth and thrive amongst the rest.
The Pillars of Digital Marketing and Branding
The Groundwork
Defining What You Do
Building A Team
Accounting + Documenting
Analyze Competition
The Hustles
Online approaches
On The Ground approaches
Content building
Physical Sales
The Nitty Gritty
Website and SEO
Optimizing social media
Updates and Pivots
Ads and Targeting
The Moves
Social Media Management
engagement Tactics
email marketing
content optimization
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Digital Marketing Team Members
Putting together a reliable and effective Digital Marketing Team might seem like a lot to handle at first. With some creative thinking, a solid team is probably floating around in your current resources already.
Who Are You as a Content Creator, Artist or Brand?
Who are you? What do you do? How do you do it? All are questions that you need to know about being a content creator or having your personal artist brand.
Chaz Mazzota
Creative.
As an Artist, Producer, Songwriter, Content Creator, and Marketing Strategist, I encourage everyone to follow their dreams. Music, Videography and Photography Content are three of the most powerful outlets for my creativity and I strive to share that outlet with others.
While developing and crafting my own artist brand and companies, I partner with individuals and businesses that want to stand out above the others with Content Creation that captures your vision and connects it with the hearts of others.
For those who are looking to expand their lifestyle or brand into something more, I also utilize SEO and Marketing techniques to work side-by-side with my Creative Skills for individuals and businesses to identify any current weaknesses as well as strategies to overcome them.