Creative Guide to Digital Marketing

What is Digital Marketing

In business, Digital Marketing is the act of promoting and selling products and services by utilizing online marketing strategies such as social media marketing, content creation, SEO and email marketing.

Content Creation for Marketing

Content Creation is perfect when paired with Digital Marketing knowledge. Content Creators have the ability to: 


  • Capture Your Brand, Message and Values
  • Connect You With Your Target Audience

  • Create New and Exciting Content
  • Increase Traffic to Your Site or Account

Why You Need Digital Marketing

Whether you are an Artist, Content Creator, or Small Business, it is not just about having the best product, it’s about taking the best marketing tactics to reach your desired audience so that they may be converted to leads. A marketing budget is important for anyone, but it’s crucial to spend a marketing budget the right way to make it most effective. When a digital marketing campaign is properly executed, it becomes one of the most effective ways to grow in terms of awareness and business.

Did you know the average adult spends over 20 hours per week online? With that, having a basic website or attemptiong to run a un-focused campaign is not enough. Individuals and Businesses in the modern economy need digital marketing in order to promote growth and thrive amongst the rest.

The Pillars of Digital Marketing and Branding

The Groundwork

Defining What You Do

Building A Team

Accounting + Documenting

Analyze Competition



The Hustles

Online approaches

On The Ground approaches

Content building

Physical Sales



The Nitty Gritty

Website and SEO

Optimizing social media

Updates and Pivots

Ads and Targeting



The Moves

Social Media Management

engagement Tactics

email marketing

content optimization




Uploading Your Music Online with DistroKid

Uploading Your Music Online with DistroKid

If you want to upload your music online and to stores, then look no further than DistroKid, they are easy to use and affordable when it comes to distribute your music fast and easily. Once you sign up and set up your account, you’re good to go with uploading your music!

Music Production Travel Kit

Music Production Travel Kit

Producing music as an artist or content creator while traveling can be a bit of a hassle without a solid Music Production Travel Kit. So, in this post I’ll show you 5 key pieces to my personal Music Production Travel Kit for 2020.

Dynamic Instagram Photography in 90 seconds (or less)

Dynamic Instagram Photography in 90 seconds (or less)

So you want to make your Instagram Photos pop? Honestly, It’s not too hard to get a quick and nice looking picture edit in no time. Here’s is my quick tip guide for any level creator to step up their Dynamic Instagram Photography game! (and make their friends a little jealous)

Music Marketing Team | How To Build

Music Marketing Team | How To Build

How to make a Music Marketing Team that drives attention to your music. Here are some members to add to your Music Marketing Team for a sustainable career.


Chaz Mazzota


As an Artist, Producer, Songwriter, Content Creator, and Marketing Strategist, I encourage everyone to follow their dreams. Music, Videography and Photography Content are three of the most powerful outlets for my creativity and I strive to share that outlet with others.

While developing and crafting my own artist brand and companies, I partner with individuals and businesses that want to stand out above the others with Content Creation that captures your vision and connects it with the hearts of others.

For those who are looking to expand their lifestyle or brand into something more, I also utilize SEO and Marketing techniques to work side-by-side with my Creative Skills for individuals and businesses to identify any current weaknesses as well as strategies to overcome them.

Dive into Digital Marketing

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