Digital Marketing such as using Facebook Ads for your music puts the power in your hands and gives you the ability to invest in your Music with results you can see, track and adjust. Facebook ads can help an artist build an awareness and grow their fanbase.
- Book More Gigs
- Get More Streams
- Get More Video Views
- Get More Followers
- Sell More Stuff
What You Need | Facebook Ads for Music
While there are so many different advertising techniques and approaches, I like to keep it simple. I’m going to take you through the creation of a Facebook ad that focuses on getting an artist more exposure and streams on Spotify.
Just a heads up* – This is a guide that shows the basics and doesn’t dive into the details of every aspect in Facebook advertising.
What You Need:
- Facebook Page and Instagram Business Account
- Facebook Ad Account and Pixel
- HyperFollow on DistroKid* or a website with pixel conversion tracking
- 15 second graphic or video clip with your music in the background (More in the set up section)
Set Up and Run | Facebook Ads for Music
- Log into Facebook Business Manager.
- Go to Ads Manager and Click the green Create
- Click Conversions and then Continue.
- Name Your Campaign.
- Turn Campaign Budget Optimization – ON.
- Set your daily budget (suggested $10) and click the Next
- Name Your Ad Set.
- Choose your Conversion Event.
For this example, I’m using DistroKid and a HyperFollow Page set up with my pixel information. The conversion event triggered for HyperFollow’s Spotify click is “clickSpotify”.
- Include/Exclude countries you want to target (All Spotify Countries for this example).
- Choose your target age range.
- Enter Detailed Targeting information
For Detailed Targeting you want to include people that are interested in “Spotify” and then Narrow Further from there. From there, you can enter 3-5 similar artists or genres that are closely related to your music.
- Turn Detailed Targeting Expansion – ON.
- Exclude people who like your page (we want to find NEW People)
- Edit Manual
For Manual Placements you want to use just a few options. This is what I recommend for starting out.
- Facebook News Feed
- Instagram Feed
- Facebook Video Feeds
- Instagram Explore
- Instagram Stories
- Facebook Stories
- Messenger Stories
- Click the Next
- Name Your Ad.
- Choose the correct Identity
- Upload 15 second Graphic or Video.
For this, I am using a 9:16 vertical video that can also be cropped to 1:1. It fits both Story and Feed Placements.
- Enter Primary Text.
When it comes to the ad text, I like to keep it short and simple. A song lyric followed by a relatable emoji is always a good choice.
- Enter Website URL.
The URL is the link to your Landing Page. For this example, I’m using DistroKid and a HyperFollow Page set up with my pixel information. The landing page is set up to only allows users to choose Spotify for listening.
- Set Call to Action to “Listen Now”.
- Click the Next
BOOM! That’s it. You now have a Facebook Ad promoting your music. Let it run and watch your steams and discovery grow.
Benefits of using HyperFollow on DistroKid
HyperFollow is a feature on DistroKid that acts like a “one-stop-shop” for sharing your music and expanding fans! DistroKid an online distributor that allows you to upload unlimited original music for just $19.99/year.
- Grow your Spotify fanbase.
- centralized landing page to share and promote your music before and after your release is published.
- More email addresses for re-marketing your music.
- More outreach (once your release goes live your fans will get automated email including all the relevant links to share your music on social media.
Quick disclaimer*, this is a sponsored post by DistroKid. I personally use DistroKid for all my music on Spotify and other streaming platforms.
7% off your first year’s subscription: http://distrokid.com/vip/chaz
Tips and Tricks: https://chazmazzota.com/digital-marketing/