Facebook Ads for Music | Quick Start Guide
Digital Marketing such as using Facebook Ads for your music puts the power in your hands and gives you the ability to invest in your Music with results you can see, track and adjust. Facebook ads can help an artist build an awareness and grow their fanbase.
Perks:
Book More Gigs
Get More Streams
Get More Video Views
Get More Followers
Sell More Stuff
Watch the Video
What You Need | Facebook Ads for Music
While there are so many different advertising techniques and approaches, I like to keep it simple. I’m going to take you through the creation of a Facebook ad that focuses on getting an artist more exposure and streams on Spotify.
Just a heads up* – This is a guide that shows the basics and doesn’t dive into the details of every aspect in Facebook advertising.
What You Need:
Facebook Page and Instagram Business Account
Facebook Ad Account and Pixel
HyperFollow on DistroKid* or a website with pixel conversion tracking
15 second graphic or video clip with your music in the background (More in the set up section)
Set Up and Run | Facebook Ads for Music
Campaign:
Log into Facebook Business Manager.
Go to Ads Manager and Click the green Create
Click Conversions and then Continue.
Name Your Campaign.
Turn Campaign Budget Optimization – ON.
Set your daily budget (suggested $10) and click the Next
Ad Set:
1. Name Your Ad Set.
2. Choose your Conversion Event.
For this example, I’m using DistroKid and a HyperFollow Page set up with my pixel information. The conversion event triggered for HyperFollow’s Spotify click is “clickSpotify”
3. Include/Exclude countries you want to target (All Spotify Countries for this example).
4. Choose your target age range.
5. Enter Detailed Targeting information
For Detailed Targeting you want to include people that are interested in “Spotify” and then Narrow Further from there. From there, you can enter 3-5 similar artists or genres that are closely related to your music.
6. Turn Detailed Targeting Expansion – ON.
7. Exclude people who like your page (we want to find NEW People)
8. Edit Manual
For Manual Placements you want to use just a few options. This is what I recommend for starting out.
Facebook News Feed
Instagram Feed
Facebook Video Feeds
Instagram Explore
Instagram Stories
Facebook Stories
Messenger Stories
9. Click the Next
Ad Creative:
1. Name Your Ad.
2. Choose the correct Identity
3. Upload 15 second Graphic or Video.
For this, I am using a 9:16 vertical video that can also be cropped to 1:1. It fits both Story and Feed Placements.
4. Enter Primary Text.
When it comes to the ad text, I like to keep it short and simple. A song lyric followed by a relatable emoji is always a good choice.
5. Enter Website URL.
The URL is the link to your Landing Page. For this example, I’m using DistroKid and a HyperFollow Page set up with my pixel information. The landing page is set up to only allows users to choose Spotify for listening.
6. Set Call to Action to “Listen Now”.
7. Click the Next
BOOM! That’s it. You now have a Facebook Ad promoting your music. Let it run and watch your steams and discovery grow.
